Notably, the company has in its kitty, contracts for supplying the official uniforms and apparel for the National Basketball Association and National Football League. Additionally, it is the footwear and apparel provider for USA Basketball, the governing body for the countrys Olympic teams since 2006. Further, the company constantly strives to develop its eCommerce and direct-to-consumer (DTC) business model. All these strategies not only facilitate the enhancement of its market share, but also provide it with a competitive platform. Also, Nike boasts a strong balance sheet, which offers it the financial flexibility to drive future growth. Notably, Nikes strong portfolio of globally recognized brands like Nike, Converse and others, along with its focus on innovation has helped in further strengthening its leadership position. Also, the company has been on a roll as the athleisure trend is catching up รองเท้าแฟชั่น in the U.S. This trend has been acting as a tailwind for many players in the athletic footwear and apparel industry. While the abovementioned factors boost confidence, Nikes top line raises concern. The companys top line has been missing estimates for quite some time due to adverse currency movements. Moreover, its future orders witnessed a considerable slowdown and lagged expectations in the fourth quarter of fiscal 2016.
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